Hako: Simply Delicious!

In the dynamic world of processed meat products, HAKO® has carved its niche as a premier brand in Albania. Their iconic products, “E Tymosur” and “Hot Dog”, have become synonymous with quality and taste. But after 12 years, it was time for a fresh face, and they turned to BoldCrest for a transformative rebranding experience.

Client

Hako

Industry

Food & Beverage

Year

2018

Services

Branding, Packaging

Challenge:

The task was multi-faceted. HAKO® boasted an impressive portfolio of 70 products, each with its distinct marketing channel. The challenge was twofold: Firstly, to rejuvenate a brand that had remained unchanged for over a decade. Secondly, the company’s logo, a vivid red sans serif font accompanied by a tree icon, was not resonating with customers as intended. The red font was the only element customers identified with, leaving the tree icon unnoticed.

Solution:

BoldCrest rose to the occasion with a strategic approach. We delved deep into HAKO®’s brand essence and meticulously crafted a foundational brand design.

This was complemented by 10 sub-branded product lines, each exuding its unique charm yet aligning harmoniously with the brand’s core values. Recognizing the disconnect with the previous logo, we made a bold decision to revamp it, emphasizing the elements that customers loved.

The result? A “Simply Delicious” project that epitomizes BoldCrest’s unparalleled expertise in branding and packaging, delivering “Simply Effortless” solutions that make a mark.