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Entrusted with the branding of the renowned Dr. Pipero Medical Center as it transitioned to PiperoCare, our mission at BoldCrest was clear: craft a visual identity that encapsulates the essence of their medical and aesthetic services.
In the realm of medical and aesthetic services, branding is more than just a visual representation; it’s a promise of quality, expertise, and trust.
For PiperoCare, the challenge was multifaceted. We needed to rejuvenate and reposition their identity in a competitive market, ensuring it resonated with both their longstanding clientele and potential new patients.
The task was to strike the right balance: preserving the esteemed legacy of Dr. Pipero Medical Center while introducing a fresh, modern aesthetic that aligns with the evolving expectations of today’s healthcare consumers.
Opting for a minimalistic approach, we designed a distinctive ‘P’ emblem adorned with subtle circles, accentuated by strategic gradient effects.
Dominated by pristine white, the branding radiates purity and unmatched professionalism. Our choice of the ‘Butler’ typography added a contemporary flair, while tints of Coral and Breaker Bay infused the project with a refreshing vibrancy. With BoldCrest’s branding expertise, PiperoCare’s identity now stands as a testament to modern elegance.
© BoldCrest. All Rights Reserved
