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When Albita, a beloved Albanian ice cream manufacturer, approached us for a rebranding project, we saw a unique opportunity to breathe new life into a brand that had been cherished for over a decade. Albita boasts a diverse range of ice creams, each distinguished by its unique shape, flavor, and size. Our mission was to create a fresh and captivating identity for this iconic brand.
Our challenge was to reimagine Albita’s image while preserving its rich legacy. We aimed to craft a visual identity that would resonate with both loyal patrons and newcomers, striking a harmonious balance between tradition and modernity. Our primary focus was on enhancing and celebrating the brand’s inherent sweetness.
To address this challenge, we introduced a new hand-written style logo for Albita, complete with a charming melting effect. This logo seamlessly integrated within the contours of an ice cream cone, forming an immediate connection with Albita’s core product.
We carefully selected a vibrant palette of pink and blue to infuse a sense of joy and playfulness into the brand’s visual identity.
To encapsulate the essence of Albita, we added the tagline “Jeto Ëmbël,” which translates to “Live Sweet.” This tagline serves as a warm invitation to savor the delightful moments that Albita’s ice creams bring to life.
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