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Alisa Dudaj, a name that resonates with fashion enthusiasts, is a local designer making waves with her eponymous brand. Drawing inspiration from the rich tapestry of Albanian folklore and mythology, her creations are a testament to the harmonious blend of tradition and avant-garde fashion.
The challenge lay in crafting a brand identity that would encapsulate the essence of Alisa Dudaj’s experimental approach while paying homage to her roots in Albanian folklore. The design needed to be both evocative of the brand’s inspirations and versatile enough to let the fashion pieces take center stage.
We embarked on a journey through Albanian history and mythology, leading us to the Daughter of the Sun and the Moon. This iconic figure was reborn as the brand’s emblem, drawing from an engraving found in Northern Albania by Edith Durham. The result was a brand identity that seamlessly melds handcrafted traditions with experimental design.
To ensure the fashion pieces remained the focal point, the branding was kept minimalistic, employing a palette of off-white and off-black, complemented by a robust sans serif font. Through this design, Alisa Dudaj’s brand stands as a beacon of experimental fashion, deeply rooted in tradition.
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