Allure Beauty, nestled in the heart of Tirana, is more than just a medical aesthetic clinic. It’s a sanctuary where beauty and medical expertise converge, offering patrons transformative experiences that go beyond skin deep.
Client
Allure
Industry
Health&Beauty
Year
2023
Services
Branding
Challenge:
Being at the forefront of beauty, Allure Beauty’s visual identity needed to be as captivating as the services they offer. The challenge lay in creating a brand image that not only resonated with their name and expertise but also encapsulated the essence of beauty and wellness.
Solution:
BoldCrest, inspired by the fluidity and rejuvenating properties of water, chose a liquid typeface for Allure Beauty. The logo, designed to signify targeting beauty concerns at their very core, is complemented by a bold blue hue. This color, when juxtaposed with elegant textures and splashes of other shades, evokes a sense of holistic wellness. The imaginative collages paint a vivid picture of the Allure Woman – a blend of complexity, whimsy, and dreams, perfectly capturing the brand’s aesthetic essence.