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Allure Beauty, nestled in the heart of Tirana, is more than just a medical aesthetic clinic. It’s a sanctuary where beauty and medical expertise converge, offering patrons transformative experiences that go beyond skin deep.
Being at the forefront of beauty, Allure Beauty’s visual identity needed to be as captivating as the services they offer. The challenge lay in creating a brand image that not only resonated with their name and expertise but also encapsulated the essence of beauty and wellness.
BoldCrest, inspired by the fluidity and rejuvenating properties of water, chose a liquid typeface for Allure Beauty. The logo, designed to signify targeting beauty concerns at their very core, is complemented by a bold blue hue. This color, when juxtaposed with elegant textures and splashes of other shades, evokes a sense of holistic wellness. The imaginative collages paint a vivid picture of the Allure Woman – a blend of complexity, whimsy, and dreams, perfectly capturing the brand’s aesthetic essence.
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