In the Albanian manufacturing landscape, Anmetal shines as a symbol of quality, specializing in crafting steel guardrails. Their unwavering dedication to safety and excellence drove their quest for a visual identity that would reflect this commitment.
Client
Anmetal
Industry
Construction
Year
2023
Services
Branding
Challenge
Our challenge was to overhaul Anmetal’s visual identity, ensuring it not only represented the core of their business but also instilled a sense of trust and confidence in their clientele. The design needed to be straightforward, embodying the robustness and reliability of their products.
Solution
Inspired by the very essence of Anmetal’s offerings, we crafted an icon that showcases a guardrail in perspective, symbolizing strength and protection. The company’s name, designed with uniformity and minimal height fluctuations, further reinforces stability.
The choice of red as the primary color was deliberate, resonating with themes of confidence, importance, and safety.
With this refreshed branding, Anmetal not only exudes self-assuredness but also reinforces its position as a trusted name in the manufacturing sector.