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Every branding journey has its challenges. For FrenkCreative, it was about evolving from the well-loved FrenkLights while keeping their essence intact. How do you merge the past with the future in branding? How do you ensure the branding speaks to both the light enthusiasts and the event-goers?
We dove deep into the world of FrenkCreative. Our first step in the branding process was to find a name that resonated. ‘FrenkCreative’ was born, capturing their expanded horizon. But a name is just the start in branding. We needed a symbol, something that told their story at a glance.
We chose a beacon, representing their mission to light up every event. To differentiate their two main services, we created unique icons for Lights & Events. Each icon, with its distinct color, tells its own tale. This branding journey was special. It wasn’t just about creating a brand; it was about telling Jona and Frenkli’s story. At BoldCrest, we believe that the best branding is both personal and professional.
© BoldCrest. All Rights Reserved