Join us.
Read our great ideas.
© BoldCrest. All Rights Reserved
If money can’t buy happiness, it can certainly buy pizza, and isn’t that essentially the same thing? Happy Pizza, a pizza lover’s paradise, approached us with a specific request: to create a brand identity that radiates joyfulness. Open to the challenge, we embarked on a journey to craft a visual identity that captures the essence of happiness and the love for pizza.
Our challenge was to encapsulate the sheer joy that pizza brings into a visual identity that resonated with Happy Pizza’s audience. We aimed to strike the perfect balance between warmth, nostalgia, and modern appeal.
To meet this challenge, we embarked on a creative journey. We designed a logo where the word “Happy” takes center stage, complemented by a cheerful smile below, creating an unmistakable happy face.
Our color palette, inspired by pizza’s essence, harmoniously blends Ecru white, sunshine yellow, and vibrant red punch to evoke the flavors of crust, cheese, and tomato sauce.
The addition of retro-modern stickers infused youthful charm into the branding. The end result? A brand identity that’s not just fun but also irresistibly inviting, capturing the essence of a joyous pizza experience.
© BoldCrest. All Rights Reserved
