Join us.
Read our great ideas.
© BoldCrest. All Rights Reserved
Plenty holds a unique place in our portfolio, not merely as a client project but as a personal endeavor, founded by one of our very own team members. Plenty, the destination for everything from detergents and household essentials to beauty products, harbored aspirations to evolve into a chain. This called for a branding strategy that could resonate and adapt seamlessly.
Our challenge was twofold: to craft a brand that resonated with Plenty’s vision of growth and adaptability while ensuring it encapsulated the essence of endless possibilities. The added layer of working with an expert from our team as the client made this project a unique privilege and challenge. It was imperative to deliver nothing less than our very best.
To address this challenge, we crafted a logo that ingeniously reimagined the letter “P”, seamlessly combining it with a symbol that evoked the idea of boundless opportunities. The choice of a modern color palette featuring dark blue and light purple added a fresh and dynamic touch to the brand.
To infuse a touch of wit and playfulness, we played with Plenty’s name in taglines, such as “This store has Plenty of goods.” This personalized and thoughtful approach not only aligned with Plenty’s goals but also turned this project into a labor of love and commitment.
© BoldCrest. All Rights Reserved
