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“Lëre të rrjedh L…” did this come to mind when you saw the new Primera campaign? If yes, you spent a whole lot of time watching reality TV. So did our creatives! The new Primera sale campaign is meant to grab your attention through a familiar tagline.
Our challenge was to create a campaign that not only captured the audience’s attention but also resonated with them, all while distinguishing Primera from the competition.
In a market saturated with advertisements featuring sharp graphics, we set out to prove that elegance could be just as eye-catching. We aimed to craft a campaign that stood out amidst the noise, ensuring that Primera’s message was both memorable and sophisticated.
Our solution was to design a campaign that paired the familiar tagline with a refreshing and elegant design, perfectly suited for the hottest summer ever.
Our spotlight was on the faucet collection, and we showcased it with a great deal that allowed customers to wash their hands in style. We crafted an ad that not only grabbed attention but also conveyed the quality and elegance of Primera’s products.
The result? A BTL campaign that successfully harnessed the power of a recognizable tagline, proving that Primera stands out as the epitome of elegance.
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