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In the world of fashion, certain accessories stand the test of time, becoming staples in one’s collection. Timeless is a brand that embodies this very ethos, offering accessories like watches, eyeglasses, signature scents, and celebratory cigars that are not just products but statements.
Timeless approached BoldCrest with a vision to create a brand identity that mirrored their name and the enduring nature of their products. The challenge was to design a logo that was both minimalistic and evocative of the brand’s commitment to timeless fashion.
Drawing inspiration from the brand’s name and the eternal nature of their offerings, BoldCrest designed a logo where the letter “m” is ingeniously replaced with an infinity sign. This symbol was further refined to incorporate the silhouette of a rotated hourglass, seamlessly blending the concepts of time and eternity. Staying true to the brand’s essence, a monochromatic color palette of black, white, and shades in between was chosen. The slogan “As a Masterpiece” perfectly encapsulates the brand’s philosophy, emphasizing that like true masterpieces, Timeless’s products transcend trends and time itself.
© BoldCrest. All Rights Reserved
